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OM, the story behind the logo and design

June 13, 2025 by YZ
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OM began on a cold afternoon in December.

We talked about the things of the past years. Like most years, our days were often dull, yet we yearned for depth and passion. Every year, we made the same wish for the new year to be different, to be better. But sometimes, we forgot the changes are needed to make it happen. We didn’t know why, maybe it was the dry, cold air, the wind brushing past, or the strangers walking outside the window — but more than anything, this was our true determination to forge our own path.

When you love a brand so deeply, you want to perfect it in every way.

Nature. Meditation. Scent. These three key elements form OM, representing our contemplation and affection for the world. We designed multiple versions of the logo, but none ever felt right. We had struggled for a long time. As designers who constantly draw inspiration from nature, a trip seemed like the perfect idea.

Once the decision was made, the destination felt halfway there. It was a bright day under a vast sky. The valley path lay gently beneath our feet, sunlight dripping through the canopy like honey. Every breath hung visibly in the crisp air, carrying the green scent of ferns and distant pine trees. My shoes step into the soil, releasing the earthy fragrance of the forest floor. The staccato call of a bird broke the silence, and unseen creatures rustled through the leaves — a quiet symphony of nature.

Here, time moved like the shadows of trees at dusk. The mountain hummed its ancient, slow song. In that fleeting moment, we became just another root stretching through the darkness toward light. Then we looked up: a halo encircled the sun, quietly accompanying us on our journey.

 

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